Elizabeth “Dr. E” Carter is an Insurance Finance and Performance Improvement Leader with extensive experience in financial analysis, performance improvement, relationship management, and talent development, for corporate and volunteer organizations. Her unique mix of financial acumen and knowledge empowerment has provided opportunities to provide meaningful performance metrics that align with strategic goals. Further, to engage leadership in discussions with facts and scenarios which influence budgeting and forecasting decisions, and empower employees with the knowledge to enhance their careers. Her brand is AAPPEAL, which is an acronym for An Absolute Passion for Performance, Engagement, Analytics, and Leadership, and it is her passion to help companies and individuals realize their full potential in these four key strategic areas.